Uber Trains launched in the UK in 2023 and it was a huge campaign for Mother London. I created over 300 different OOH both print and digital all across the UK, including station takeovers at London’s major train stations.
This was a cover wrap for The Metro London from 2023. I retouched the dolphins and warped their shape to fit around each other.
Penguin Books contacted me to help with their release of classic books to the Penguin English library. They were adding twenty new releases to their collection, designed by in-house designers. I brought more life into them by animating the designs for social media and the Penguin website. They feature on a 6 second loop to ensure the animation starts and finishes on the still of the cover.
‘I Came By Train’ was a print OOH campaign I worked on alongside Mother London.
It consisted of seven hand-painted advertising sites all across the UK, I created the images and laid out the text taking into account the safe zones supplied by the media agency.
Dubai Presents was an advertising campaign I worked on with Mother London. It featured five short films based on five movie genres, directed by Craig Gillespie and starring Jessica Alba and Zac Efron. I created 6 & 48 sheets which were displayed in the UK and UAE.
BBC Editorial Guidelines designed and artworked in-house at Mother London in 2019.
Adding a vibrant gradient throughout the 400+ page book added a modern feel and playfulness and many BBC employees have posted on social channels how happy they are with the ‘millennial feel’ of the new design.
This was a campaign rollout for American doughnut company Krispy Kreme. In January 2020 I helped launch their delicious new Bites and Minis (they are amazing!)
They had the initial design for the 6 sheet, then I rolled out all the different variations, to their website, in-store screens and social channels, producing over 100 different layouts.
Beats contacted me when the documentary ‘The Defiant Ones’ was being released on Netflix in EMEA and APAC. I was tasked with creating an entire suite of materials: an invite, menu, seed box, step and repeat, tote bag, popcorn box, movie poster, several neon signs, GOBO and additional branding to go around the cinema foyer.
This had to be delivered as final packaged artwork, so the localisation companies could then translate for each region.
Adidas created this campaign to launch their Pureboost X trainers. We used six Olympic athletes and a crop of their country's flag with the tagline I AM POSITIVE ENERGY. The text was a spot gold and the flag an overlay.
They were used at Adidas stores all over the UK during and after the Olympics.
Working with KCA London I produced this exhibition for the Francis Crick Institute, Open for Discovery.
The Crick is a new state-of-the-art biomedical discovery institute dedicated to understanding the fundamental biology underlying health and disease. Located in the heart of London, it brings together over 1500 scientists and support staff to work work collaboratively and be a world-class research institution.
Open for Discovery explores discoveries made by Crick scientists past and present in five research areas and the story of the Institute’s namesake, Francis Crick.
The exhibition combines past stories of discovery with the impact, influence and role the research has for scientists today: such as how Crick’s role in discovering the structure of DNA has contributed to Crick scientist Charlie Swanton’s research into the genetic makeup of tumours and potential to develop personalised cancer immunotherapy.
I was tasked with creating and artworking 15 cabinets and all the information, 8 hanging banners and the window vinyl. The work featured on the BBC News Facebook page and on London Live.
Bullring Shopping Centre in Birmingham needed a solution to cover up vacant shops whilst they were being renovated. For isobel a creative agency in Fitzrovia, I designed and artworked this 8m x 3m photo wall, to drive social traffic to Bullring’s Instagram page and ultimately get footfall through the centre.
These are a series of posters that I produced for the West End. Whilst working at this agency I created all manner of adverts from 100x100px web banners all the way up to huge 12 sheet posters.
This is a building wrap for LSQLONDON, a new development overlooking Leicester Square.
The concept of this was bringing the cinema heritage from the area throughout the building sales project, in this case it was Alfred Hitchcock’s movie The Birds. So the building and sales brochure were adorned with these birds which I cutout, retouched and visualised onto the skeleton of the building.
This is an Allergan BOTOX exhibition stand which was put up at a recent medical event in London.
You can see the initial drawing of what the stand company supplied, I then visualised the stand and then created the artwork on the cutter guides.
The Dell PartnerDirect product brochure would be sent out to Dell PartnerDirect members annually, informing them of new products that are to be released that year.
I was tasked with laying out the brochure, sourcing the images from the Dell image library, retouching and cutting out the packshots and ensuring the character and paragraph styles were in place so it could be easliy amended going forward.
With McDonald's I Can, was a campaign I worked on that spoke directly to McDonald's employees to convey how McDonald's gave them the flexibility to do what they love.
I artworked the whole suite of posters, postcards, pull-up banners, web banners, drive-thru banners and everything in between. I also cut-out around 40 McDonald's employees from the photoshoot.
This is the Laithwaites Bordeaux for Christmas brochure, which would be printed and direct mailed out to all Laithwaites' customers.
Within the studio we'd usually have about 4 or 5 of these going out to customers per month so I had to ensure the brand guidelines were always adhered to at the styling was kept consistent throughout every piece.
This 2019 Army recruitment campaign was based on the WWI Lord Kitchener ‘Your Country Needs You’ posters.
The campaign was targeted at millennials, focusing on their negative traits such as class clowns, snow flakes and gaming by saying the Army could use those.
As well as these outdoor 6 sheets, I also created an entire digital outdoor display ranging from 6 sheet size, right up to 48 sheet.
